I found an article on Diigo.com with no author first published in June 15, 2009.
The title of the article was “the entertainment industry plays a sour note online”
I chose this article because I had previously said on another posting that the future of the recording artists, actors, and such lie on the Internet. The article in Diigo says:
Three pillars of the entertainment industry -music, movies, and video games- are facing economic challenges due toe the disruptive influences of digital distribution. The music industry has knocked off balance by the emergence of MP3 in the late 1990s and has not recovered. (Para. 1)
This is further proof that technology can bring not only benefits but also challenges. For instance, I previously pointed out how some of today’s recording artists relay on downloads sales as much as they do on CD sales. The challenge is obviously financial.
Anyone can go online and buy a download for as little as $1. The same goes for movies. With the economy being what it is today, many times people to see a movie when it comes out on DVD. However, the challenge here is that people can also see these movies online through different channels such as YouTube, Movies.com, and such. Movie rentals have also become more affordable and accessible then ever. For instance, Netflix now allows you to pick a movie right out of the website and play it on TV. Soon, going to a video store or ordering a movie online will be a thing of the past. Technology brings challenges that the entertainment industry need to adjust to if should it want to continue successfully turning a profit. This is where the human factor plays a part. Entrepreneurs in this industry, like any other, should look at how the market changes and customer needs evolve in order to cater to those needs.
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