I chose Panatron because is a company that I have worked for. The V.P. sales manager Max Cherubin has worked for Panatron for over 25 years. The company operates in the manufacturing environment. The industry is not related to the entertainment business directly but Panatron does cater to major broadcasting giants such as CNN. This is as close as I get to the entertainment industry but I am working on fixing that with my degree. Max is a Microwave engineer that handles customer relations and is the middleman per say, between clients and repairmen.
Question: What is exactly the nature of your business?
Answer: Panatron manufactures parts for different companies including parts for broadcasting companies such as CNN in Hollywood and Sunset in Los Angeles. In addition, the company specializes in both obsolete and new equipment (won’t go into details), which allows us to cater to a broader market.
Question: What makes your company innovative and more diverse?
Answer: Funny you should ask. The approach is a bit different as you can see. We do cater to new technologies and customer’s changing needs but by catering to those customers wanting to keep their equipment a bit longer we can extend the business relationship. Many customers approach us when they have a part or piece of equipment that the manufacturer will no longer fixed because is outdated. That’s where we jump in.
Question: where do you see the company in 5 years?
Answer: We will continue to maintain our relationship with our long time customers by catering to their needs. A big key for us is that length of time Panatron has been in business. Starting a business like this from scratch could be very challenging. Anyway, by keeping up with technology updates and continue to work with equipment that is good today but obsolete tomorrow we will hopefully remain in business for years to come.
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