Sunday, September 12, 2010

Blog Assignment on Sundance short films online

I had the pleasure to interview a fellow classmate and outstanding entrepreneur Jermaine Deshields.
Thanks Jermaine for your valuable contribution to my project.


Jermaine DeShields has always been influenced by music since the day he was born. He has been in dance groups, sung in choirs, and played in bands. He was born in Tacoma, Washington on February 20, 1985. He graduated at Bethune Cookman University with a BA in music technology. During that time, he worked in recording studios, such as Audio Logic located in Daytona Beach, Florida, where he learned and crafted his recording skills as well as his production skills. He also studied piano while at Cookman and now works at a church in Stone Mountain, Georgia as a musician. He is currently the CEO of Black Congress Music Group, which is a production group that he started in college, and is building his own recording studio right in Atlanta, Georgia.

1.     In a few words describe the nature of your business? Black Congress Recording Studio was built to allow people who can’t afford to go to a major recording studio but still get professional quality. We do almost every genre so anyone is welcome. Not only do we offer studio time but also we do flyers, CD duplication, web design, and vocal lessons.
2.     In a few words describe the nature of your business? Because this business is still new and in its growing phase, we have time to shape and mold our services to fit the customers needs. The fact that we do all types of genre helps us grab more customers because we do know that people do other genres then rap. We also offer vocal lessons and web design which makes us different from most recording studios who just offer studio time.
3.     How do you determine market trends and customer changing needs? After a session, we have the customer tell us about their experience they had with us, and what we could do to make things better. We also randomly talk to people at music events and ask them what they look for in a studio. When then try to apply the information, which helps us satisfy our customers the best that we can.
4.     Where do you see your business in the next 5 years? In 5 years, I see our company in a new building because we are working out of my apartment right now. I also see us allowing out of town clients to be able to stay as long as they need to at the studio. That means that we will have rooms for such a situation. I really see us being one of the top recording studios because we have the talent and the drive.




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