I conducted some research on My Diigo account library and found an article called: Sundance by Laura Zima published September 9, 2010. The article main topic is a series of short documentaries shot in Bangladesh, India, Haiti, Kenya, and Conge. The article addressed issues regarding living with HIV and finding success at an urban American school.
The reason I picked this article is because I believe that the future of audio-visual entertainment lies on the Internet. Today we can already see the effectiveness of the Internet when it comes to entering people’s homes.
The article stresses the fact that many interesting stories shared will be sources of valuable information. In addition, it points out the accessibility of this information when made available on line.
One perfect example that relate to this channel phenomena is the music industry. Think about a top artist making a new single. The release of the new single will be advertised and promoted an different ways causing the consumer to walk into a store to buy it. On the other hand, people have the access now to buy a download on the Internet; this download most likely contains a favorite song. Another benefit of the download is the affordability.
Instead of buying a CD, which is still a popular choice, the consumer can choose to pay a dollar or two to buy a song he or she can download right on an MP3 player for instance. The flip side to this scenario, at least for now, is that the success of a new single is measured by CD sales and not downloads.
In closing, I believe that technology today will continue playing a critical part in how this or any industry reaches the consumer. The new generation of consumer will most likely look for nothing less than the fastest and easiest way to find entertainment in their lives.
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