Expert Views on Business Plans

Kevin Taylor
Kevin Tailor is an experienced public relations (PR) consultant. His area of expertise includes company positioning, and messaging. In addition, Kevin Taylor is an accomplished writer and commentator on PR issues. He is also a strategist who specializes on mobile IPTV and IT companies (Taylor, n.d.).
I found an article on Taylor’s views about a business plan that stated that a business plan couldn’t be in verbal form only, particularly when it involves a partnership. According to Taylor a verbal agreement could never substitute a contract, and specified exclusivity clauses. Another key element of a business plan is IP protection.
In addition to protecting a company’s innovative ideas IP also opens the door to the global market. Specifically, Taylor suggests that a company should prepare an IP portfolio to make sure it has valid registrations in the countries it will either operate or manufacture in. Taylor final comment on the business plan concept was that innovative companies should always make sure to turn their innovative ideas into a competitive advantage (telegraph.co.uk, 2010).


Michael Dean
For the next section of my blog I decide to elaborate on Michael Dean’s views on the Stockshifters’ business plan. To begin with, Michael Dean is a Marketing Specialist with a director level experience in both marketing and business development. Among other areas of expertise, he has tapped in to sales, IT management, and new service development. He is currently the head of marketing at the National Computer Centre (Dean, n.d.).
The key elements that Dean has brought up about this business plan include communication, a target market, and a work force. Dean’s position on this business plan is to communicate to the consumer the benefits of the new technology Stockshifters is bringing to the table. This will allow the consumer the opportunity to break from the old and embrace the new. The main reason for this strategy is the fact that with new technology, as with anything new from drugs, food, and more, there will be resistance from those who stand to make a profit from the present product or service. In addition, the workforce will play key role, as the company will need a competent sales staff to better sell their new product to the consumer. A sales staff can go from front-of-the-line associates to phone representatives.
Michael Dean truly has a goo point regarding the communication to the consumer. Delozier (n.d.) said:
The best definition of marketing communication is the process of presenting an integrated set of stimuli (promotion mix) to a target market with the extent to evolve a desired set of responses within that target market. (Para. 1)

In closing, a business plan has many elements that need to be considered to make sure the venture is a success. Business owners will continue to strive to make a profit and the changing needs on the market they operate will continue to be of great importance no matter the nature or ultimate goal the plan established.

Dean, M. (N.d). LinkedIn Profile. Retrieved May 31, 2011,
From http://www.linkedin.com/pub/michael-dean/5/a69/304

Delozier. (N.d). Marketing communication process. Retrieved May 31, 2011,
From http://www.best-information.eu/international-marketing-strategies

Taylor, K. (N.d). LinkedIn Profile. Retrieved May 31, 2011,
From http://www.linkedin.com/pub/kevin-taylor/0/5b/3b0

Telegraph (2010). Telegraph.com.uk. Retrieved May 31, 2011,
From http://www.telegraph.co.uk/finance/businessclub/7504112/