Search Engine Optimization

The artist I chose for this particular assignment is Prince Cat-Eyez. One of the reasons I chose this particular artist is because he happens to be a great friend of mine, and because he is a self-made public figure. Prince Cat-Eyes has, in my opinion, successfully uses social media to promote his material, and give continuous updates on his tours, and new releases.
Some of the channels he utilizes include Face Book, and Twitter.
When any of his fans visit his profiles they will be able to read his biography, accomplishments, new material, and upcoming events. Prince Cat-Eyez has successfully used these channels to put his name out in the industry, and booked many gigs in different events.
It is very important to mention also that another social media channel he uses is YouTube. If any of his fans type his name they will find some of his most recent videos. He has created an image and a style that stand out. This particular channel is by far the most effective because this is the finalized product. This is what the public ultimately sees, and what gives him the name and reputations he made for himself. In addition, his My Space profile gives his fans access to pictures, bio, and free music.
Aside from social media, Prince Cat-Eyez also resorts to networking channels as part of his marketing efforts. He has different contacts with recording studios, and booking agents he has worked with in the past. Prince Cat-Eyes is on the right path by combining social media with a networking channel because this is crucial to any artist or business that want their name to be known. By creating a social media network you can reduce your social networking efforts significantly and still get the best results from it. By integrating the 2 you not only can monitor the outcome your efforts produced but also how others in the industry are achieving their goals and hitting target markets (virtualsocialmedia.com, 2010).
I would suggest that this artist run his own website with all his information from Bio, pictures, music, downloads and such. He can use his existing channels to promote it, for example he can include a Twitter or Face Book button on the website. He can also look into different SEO options to drive traffic to his website (i.e. pay-per-click, and such) and increase his brand awareness.

https://www.facebook.com/pages/Prince-Cat-Eyez/111361905542802

https://www.youtube.com/watch?v=pfVAxSIKaRs

the Fashion Industry and Digital Media

The fashion world has always interested me, ever since I was a child. I have some favorite designers and models, and sketch many looks including, ready-to-wear looks, costumes, different decades and eras, and more. This will be couple with my brushing up my sewing, and constructing skills. A head of costumes job for a major film company is on my list of possibilities. 

This article shows us that the fashion industry has not only discovered digital media but has embraced it. I must admit that before I read this article I had no idea of how much the fashion industry has come to depend on digital channels. On reading the article you will find that top designers like Gucci sell tickets online for online viewing of runway shows (Kramer, 2011). 

Another example is Ralph Lauren who created several apps around his products and audiences. According to the article its latest application is the RLX app. The application is name RLX because one can see athletes wearing RLX clothing. The app is meant to give the public a clear idea of what the product is about and what is meant to do (Kramer, 2011). 

I strongly believe that today is easy to realize how digital media has taken over the fashion industry, entertainment industry, and many others. For example, every reality TV shows such, as Top Model, and Project Runway are available online. Many of this shows can even involve the public by allowing viewers to pick favorites and sometimes either text or visit a website to cast a vote for a favorite contestant in the show. 

In the case of shows such as American Idol the final decision on a winner comes directly from the viewers of the show. In recent years, each contestant was assigned a code a viewer can use to vote for his or her favorite contestant by simply texting the code.  I really believe the digital media will continue to play a part in how industries reach their target markets. The new generations have grown up to know nothing but digital media. This article has shown readers the even the must successful people realize the importance of digital media. Below is a link to the article. http://www.businessinsider.com/the-fashion-industry-embraces-and-becomes-digital-media-2011-2

Kramer, L. (2011). The fashion industry embraces and becomes digital media. Retrieved May 07, 2011, from http://www.businessinsider.com/the-fashion-industry-embraces-and-becomes-digital-media-2011-2